2021
Sotheby’s
eCommerce
Product/Interaction design
Sotheby’s
eCommerce
Product/Interaction design
The goal of this project was to revamp Sotheby’s entire end-to-end registration journey for a frictionless and intuitive experience. We used the updated ADA Compliant Design System handled by the Icelandic team, approached the design for mobile users, and decluttered unnecessary info that we asked customers during the registration process.
Stakeholders:
Product Owner
Eng
Product Owner
Eng